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Listening Evolved
Figure from Social Times (originally by Converseon) As the year 2010 is nearing its end, this is a good time to pause and think what the past 300 odd days have brought along from the viewpoint of...
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3 measures for ‘How much is a Facebook Page really worth?’
Along with the recent barrage of news related to the $50bn valuation of Facebook, we here at Whitevector started to once again ponder about the value of Facebook Fans, or ‘page likers’ as they should...
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So You’re Going Social – But Did You Forget Something?
Companies offering tools for social media analysis – such as the Chat Reports service by Whitevector – are designed for one end purpose. That is to provide clients with social media data in the most...
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New clients, partners and seminars
The autumn is here, diaries start filling with meetings and evenings become increasingly chilly. Whitevector has increased pace during last weeks and there are some news we’d love to share. We’ve...
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Infomedia and Whitevector Enter into a Partnership to Provide Social Media...
http://whitevector.com/WV_IFM_Press_Release_en.pdf http://whitevector.com/WV_IFM_Press_Release_dk.pdf http://whitevector.com/WV_IFM_Press_Release_se.pdf As social media has shown vast growth during...
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We’re hiring!
http://www.arcticstartup.com/jobs/539 We are looking for an experienced software developer to complement our development team. You will join us to make our social media retrieval and analysis product...
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Whitevector is hiring!
We are looking for an experienced software developer to complement our development team. You will join us to make our social media retrieval and analysis product even better. You will be part of a...
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Merry Christmas!
We all at Whitevector want to Thank You for the eventful year 2011! This year we send our Christmas wishes to Plan and support the ”Because I am a Girl” -campaign. More information on the campaign...
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M-Brain ja Whitevector yhteistyöhön – yksi työkalu koko verkon seurantaan
M-Brain ja Whitevector loivat yhteistyössä reaaliaikaisen verkkomedian kevytseurantatyökalun pienille ja keskisuurille yrityksille. M-Brainin ja Whitevectorin yhdessä kehittämä uusi työkalu seuraa...
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Nimitysuutinen
KTM (Aalto University) Tuija Hellman on nimitetty myyntijohtajaksi 20.8.2012 alkaen. Tuija on aikaisemmin toiminut Whitevectorissa Key Account Managerina. Myyntijohtajana Tuija vastaa yhtiön...
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The great stories behind the Sochi hockey tournament
The Sochi Olympics are now over. It is time to study how the players of our “Team Adaptive” did in the tournament and in the media. We used our latest M-Adaptive tool to monitor how often these players...
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Oscars2014 And the winner is Twitter!
I’m a big time movie fan and as you might guess I’m one of those goofy people who stay up all night just to watch the Oscars. In Finland the Oscars air from about 12pm to 7am which is not that great...
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Earned media – notes on social media insights
The basic starting point for measuring your earned social media presence is as simple as the basic starting point for measurement of editorial media: everything should start from your organization’s...
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Some early year gloom for large Finnish companies
January-March 2014 could be described as challenging times for major Finnish businesses. This was confirmed by M-Index, M-Brain’s quarterly comparison of 15 large Finnish stock-listed companies. A...
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Outcome of FIBEP World Media Intelligence Congress in Dubai
In mid-March, M-Brain participated to the international FIBEP World Media Intelligence Congress in Dubai. The program at the congress consisted of presentations, panel discussions and show-cases in...
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Notes of media transformation: Native advertising – new (or old?) opportunity...
Native advertising has become one of the new buzzwords in the media and advertising circles in less than two years. This year the talks are switching into actions by many. On one hand native...
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Media intelligence in turmoil – who will come out as winners?
The world is changing around us even faster than we had anticipated. New technologies emerge, new ways of grasping and making sense of the huge amount of information offered by the digital world. Who...
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Vkontakte Remains more popular than Facebook in Russia
Russia’s answer to Facebook, VKontakte, is the second largest social network in Europe and one of the most popular websites among Russian speakers. VK includes similar features as other social networks...
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Manage Your Crisis, Minimize the Damage
Has it happened to you recently? Just when you thought the media was finally treating you right, giving you the respect and attention you deserve, you could hear the ominous sound of something unwanted...
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What is true insight?
Last week I visited Amsterdam for two days, where AMEC (The International Association for Measurement and Evaluation of Communication) held its annual International Summit on Measurement. AMEC is,...
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